The outputs were a 60 page printed and bound book, and a dust jacket that unfolded to reveal an A1 poster.
(Above) A1 poster type specimen for Helvetica.
The poster focussed on the divide in the typographic community — everyone either loves Helvetica, or hates it. This was explored through the split colour, using red for love and black for hate.
(Below) Dustjacket when lying flat (front cover on left).
The overall design of the book was inspired by the heirarchy, grid, and rule system of the New York Transit Authority Standards Manual, due to the well-known use of Helvetica in the NYC subway.