Briar Bayler — Designer
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Sussed

Sussed is a start up not-for-profit created by Nick Leeland, Lee Johansson, Rosie Chote and myself. It consists of a testing kit for recreational drugs (such as MDMA) and a mobile website designed to make testing in New Zealand easier and more discreet.

My main roles in this project were research, graphic design and UX design.

1 in 3 party drugs in New Zealand are not what they are claimed to be.

1 in 3 party drugs in New Zealand are not what they are claimed to be.

The aim is to encourage more people, young adults in party settings in particular, to test their drugs. Early this year, 13 people were hospitalised due to cathinones in their party pills. Harm minimisation allows people to make better decisions should they decide to take drugs in the first place. It tells them if there are dangerous chemicals in their drugs, preventing hospitalisations and death.

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 We undertook extensive market and user research and found that existing kits are confusing and hard to use when on the go — which is where majority of users are taking drugs.

We undertook extensive market and user research and found that existing kits are confusing and hard to use when on the go — which is where majority of users are taking drugs.

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As this product is heading into testing and production, it cannot be shown publicly. Below is the UX touchpoint, designed to work alongside the testing kit.

As this product is heading into testing and production, it cannot be shown publicly. Below is the UX touchpoint, designed to work alongside the testing kit.

This will also be in production and is the first of it’s kind. NB: the app design and UX design is the intellectual property of Massey University and myself and any theft will be taken seriously.

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Existing information around party drug testing in NZ is spread across multiple pages on multiple websites. It is unintuitive and extremely confusing, stopping people from testing all together.

Existing information around party drug testing in NZ is spread across multiple pages on multiple websites. It is unintuitive and extremely confusing, stopping people from testing all together.

The Sussed mobile website is designed to be used on the go with the Sussed testing kit. It brings all of the information on how to test, what the results mean and how to stay safe when testing drugs into one easy to use place.

Sussed App Run Through